Pridewear is an online and retail business selling pride themed clothing from Nelson, New Zealand.
We’re on a mission to make communities throughout the world more accepting by being an inclusive brand spreading equality and positivity, one clothing item at a time.
“Pride is a positive emotional response or attitude to something with an intimate connection to oneself, due to its perceived value”.
The lion symbolises the following: courage, power, strength, wisdom, and most importantly pride!
We want you to feel valued and proud whilst wearing our clothing and believe it is your right to be recognised as whoever you want to be. In the end, we are all just humans – Be PROUD, BE BOLD, BE YOU.
The pride rainbow is the perfect representation for the LGBT+ community. However, it’s not limited in its meaning. The rainbow is also a flag of peace for all communities.
HOME OF PRIDEWEAR
PRIDEWEAR NZ is proudly owned by Pridewear Limited (a registered NZ company operating in Nelson, South Island, New Zealand, (Aotearoa).
